MarTech & Creative Business
Sector challenges
Sector challenges
Technological advances such as artificial intelligence and virtual reality are shaking up creative industries and marketing professions. Companies need to keep up with these changes to remain competitive. Digital art and NFTs have created new opportunities for artists to monetize their work. The MarTech market is booming. Soaring technology adoption is enabling marketing professionals to optimize the performance of their tools with even greater precision and personalization.
Analytical Tools
Lead Management
Media
Art
Music
Web 3
Marketing Automation
CRM
Performances
MarTech & Creative Business performance in France in 2022
7.6%
growth in advertising spend
70%
investments devoted to digital advertising
9
MarTech & AdTech companies in the Next40
816M€
raised by Media & Com startups
Our services
Discover how to transform your ambitions into success
Collaborating with WILCO
Companies shaping MarTech & Creative Business
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Your contact
Your contacts at WILCO
Margot Barthe
Business Manager
Léa Saffar
Program Manager
Entrepreneur Mentors
Entrepreneur Mentors for MarTech & Creative Business
Patrice Barbesier
Sophie Bernstein Chenu
Jean Despax
Cyrille Reboul
